About us

We want to help the global dating market to engage in a meaningful way

Who we are

"We struggled with online dating too and realized many other people do as well"

SparkText was founded on the realization that emotional connection can make it harder to think clearly. Online dating can feel intense because the person on the other side cannot see your body language, facial expressions, or hear your tone of voice.

For many people, texting is difficult. When you really like someone, it is easy to overthink, lose perspective or push too hard because you do not want the connection to fade. That can lead to mistakes like 'love bombing', over-investing too quickly, or damaging a promising connection before it has the chance to grow.

We created SparkText to help with that. It is an AI dating coach designed to guide you through some of your most important and vulnerable moments, so you can communicate with more clarity, confidence and care.

Based in Amsterdam, Netherlands
In a world shaped by social media
meaningful one-to-one texting has become harder than ever...

There are endless rules about how you are “supposed” to act. Don’t reply too fast. Don’t seem too eager. Don’t be too available. Don’t say too much. Don’t care too much.

At the same time, people have more options than ever. If something feels slightly off, many simply move on. That makes modern dating feel confusing, high-pressure and emotionally draining, especially when you genuinely like someone.

The problem is that feelings can blur judgement. When you have a crush, it becomes harder to read the situation objectively, spot weak signals early or know whether a connection is truly building.

That is why SparkText exists.

Coach helps you cut through the noise by focusing on what actually matters: the signals in the chat, the momentum between both people and the evidence of real interest.

So instead of guessing, overthinking or wasting emotional energy on the wrong person, you can move forward with more clarity, confidence and care.

Clarity over games
We help you respond to signals, not dating myths
Evidence over guesswork
Coach reads momentum and real chat patterns
Care
over manipulation
We believe confidence and kindness can exist together

What we believe

Dating should not feel like a game of pretending not to care.
We believe good communication is not about manipulation, playing hard to get or following generic internet rules.
It is about clarity, timing, emotional awareness and knowing when a connection is truly moving forward.

With Coach, you stay guided through the dating journey whether some is nearby or across the Ocean. You stay in control, while choosing replies that still feels like you.
Steered by Coach
Built for momentum